📋 Heritage Place

Property Description

Property in predominantly Hispanic neighborhood

Key Features of This AFHMP

Sample AFHMP Sections

A complete AFHMP for this property would include:

1. Market Area Definition: Specific census tracts, zip codes, or geographic boundaries where applicants are expected to come from
2. Demographic Analysis: Detailed population data by race, ethnicity, income, age, disability status, and familial status for the defined market area
3. Marketing Methods: Specific newspapers, radio stations, websites, and other media outlets where the property will advertise
4. Community Partnerships: List of organizations serving protected classes, with contact information and partnership agreements
5. Outreach Activities: Specific events, fairs, presentations, and community engagements planned to reach underserved populations
6. Staff Training Plan: Schedule and content for fair housing training for all staff members
7. Reasonable Accommodation Policy: Procedures for handling requests for accommodations and modifications
8. Monitoring Plan: How demographic data will be tracked and analyzed to measure marketing effectiveness
9. Timeline and Budget: Specific dates for marketing activities and allocated budget for various marketing channels

Why This Example Works

This example demonstrates effective affirmative fair housing marketing because it:

• Targets specific underserved populations identified through demographic analysis
• Uses multiple marketing channels to reach diverse audiences
• Establishes concrete partnerships with community organizations
• Addresses language barriers with multilingual materials and staff
• Includes measurable goals and tracking mechanisms
• Demonstrates proactive outreach, not just passive advertising